Did you know that we at LOVE MAGENTA develop most of our products completely new and individually – directly with the designers? For the launch of our three duffle bags we want to give you a detailed insight into the creation of a product.

In short, new products at LOVE MAGENTA are created like this: It starts with a weekly design-thinking and early trend scouting session followed by a briefing for the designers to realize the idea. Then it’s time for the first prototype – a sample. And of course we put it through its paces: Does the bag sit properly on the chest? Is the sleeve wide enough? Does the inner lining have the right magenta tone? How does the grip feel in the hand? If everything fits, the final sample goes into production.

When developing the duffle bags, we started with a brainstorming on all the features a bag needs. Everyone knows duffle bags are the perfect travel mates for the weekend trip. But duffle bags are also ideal for quick shopping or to go out for sports. Their lining and distribution should be as flexible as their use: Enough space, but please not too big in size! Carriers are necessary, but also a shoulder strap to make heavy things easy to move. And of course: pockets on the inside, pockets on the outside – stable zippers.