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GO CREATIVE IN CRISIS

LOVE MAGENTA X BEIFUSS

Small manufacture + remarkable rope = stylish dog leash

In times of home office Jasmin and Ben luckily didn’t gone to the dogs – nevertheless they got a beastly good idea while lockdown and put it into practice: high quality dog harness in a modern design.

From a dog’s point of view, such a lockdown doesn’t really seem that bad at all: Finally, the master or mistress is at home more often – walking the dog suddenly puts them in a really good mood. With her newly founded start-up company Beifuss Manufaktur, Jasmin is a perfect example of how dog owners can also take a positive spin out of the crisis.

She is supported by her brother, Ben. In March they already started to produce exclusive dog leashes and collars from coloured rope. High-quality materials combined with functionality and design – this quickly impressed other dog lovers as well.

What was just a creative idea out of the home office has now become a small company: The whole family is involved, because the leashes are high in demand. Every piece made by heart. Made by dog owners for dog owners.

The energy of Jasmin and Ben and the quality of their products has impressed us as well: Exclusively for LOVE MAGENTA, we asked Beifuss to create two very beautiful dog leashes and collars. Both products for the four-legged friend are unique in the LOVE MAGENTA collection and fit perfectly into our range and to the magenta lifestyle.

Beifuß on work

„We are ambitious and in love with detail.
And we adore good design! From the choice of fabrics to the use of a product, we always put focus on durability and individual design.”

Jasmin – Founder of Beifuss

LOVE MAGENTA X BEIFUSS: pulling on one rope together

The high-quality dog harness from Beifuss is now available in an exclusive edition at LOVE MAGENTA. And it has also fully convinced the most famous dog at Deutsche Telekom. Tim Höttges’ lively dachshund, Otto, likes the soft, supple finish of the collar and leash, which offers high wearing comfort and excellent usability. Even in water, the rope remains a faithful companion: it does not absorb moisture. Another benefit: it is free of toxins for humans and animals.

Should we also mention that the collar and leash simply look great? All in magenta – stylish and bright. Or with classy understatement – in cool gray with a magenta accent. In any case, the (bow-)wow effect is guaranteed!

You can find more impressions of the manufacture here.

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