20 years Telekom Electronic Beats anniversary book

Telekom celebrates 20 years of Electronic Beats. It was a vibrant time, and we want to show it: with a book about music, culture, brands and digital spaces. The fact that pop culture and music reach and move people has been recognized by many brands in the past. But few have succeeded in entering into a deeper symbiosis with music. Not to mention building a long-term relationship with the unique world of pop. For the past 20 years it has been the former state-owned Telekom, who has established Electronic Beats, one of the central platforms of electronic music culture. This is no serendipity and because of that it is a story full of interesting twists and turns and fortunate decisions. It can now be read in “Electronic Beats”.