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Iconic college style in magenta

Kick-off for our new fashion collection

Brand new collections for LOVE MAGENTA have been created in collaboration with designers and fashionistas. So let us introduce our exclusive shirts as part of the VINTAGE LOVE line which celebrate the origin of our brand design.

1996 stands not only for the flotation of Deutsche Telekom AG, but also for the birth of the characteristic T-branding from the Telekom font, the well-known T-logo and the distinctive magenta. A quarter of a century has passed by now. So it’s time for a tribute to this very special year – and a very special company with a unique community.

„MAGENTA. Est. 1996“ shines on two brand-new shirts in a stylish vintage look: With their casual college style in velvety flock and fluffy terry cloth they celebrate our common magenta heritage At the same time they are some of the first pieces of our exciting new LOVE MAGENTA collection!

All items have been developed from scratch by a team of designers and fashion experts with much love of detail in months of work. A special focus was put on modern, wearable cuts for him and her and an innovative mix of high-quality fabrics. We always kept the diversity of our community in mind, because we want to offer fashion for everyone: sometimes casual, sometimes edgy.

The result are more than worth seeing: The new LOVE MAGENTA collection stands for high-quality fashion and lifestyle products that are as suitable for the office or company events as for everyday life or leisure. Our four new collection lines – LOGO LOVE, COLOR LOVE, VINTAGE LOVE and LOVE TO SAY – use Telekom typography, the powerful T-logo and the badly hip magenta and combine and reinterpret these elements with iconic styles and current trends.


“Be part of the crew! MAGENTA. Est. 1996”

The new VINTAGE LOVE line for our community

VINTAGE LOVE: college-style goes magenta

Velvety flock on casual grey melange? Or do you prefer eye-catching magenta terry in a bright contrast on white cotton? No matter which look you like most, the cool college style makes all variations of our “MAGENTA. Est 1996” shirts as suitable for the office dress code as they are for the next barbecue. Special attention should be paid to the cuts, which have been specially adapted for both men and women: From a casual comfy shirt for him to a cropped style for her, these hot items are a timeless fashion statement. Not just for the magenta community!

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